The 2014 British Academy Film Awards was heavily integrated with social media with a constant stream of live updates from the moment the red carpet began to be put in place right up to the post-show parties. This post features a few examples of how social media platforms were used.
The Guardian provided a live blog of fashion on the red carpet, which can be seen here. Photos of celebrities with a commantary on what they were wearing were posted live, and the time stamps on the blog page show just how frequently this was being done.
Hashtags were of course well used on Twitter to monitor what the viewers were discussing and what their opinions were. This infogrpahic by Blurrt illistrates how Twitter trends during the show could be used to guage the public perception of the award results.
Twitter was also utilised by the official Bafta page and its live-tweets. There was of course a slight lag between real-time and the tv broadcast however this was taken into consideration to avoid spoilers, which can be seen in the tweet below. The option to follow the link to Tumblr would reveal the winner but for those waiting to see the winner announced on the tv broadcast, the tweets were spoiler-free.
Between the official, professional and fan use of social media throughout the 2014 Baftas a significantly clear yet varied account of the night has been archived within the internet and it can only be assumed that by the 2015 Baftas awards show this promotional partnership with social media will have been enhanced even more.
Sources and Further Reading
https://www.bafta.org/
http://www.blurrt.co.uk/blog/2014/02/bafta-2014-winners-the-twitter-reaction/
http://www.digitalspy.co.uk/movies/news/a545274/12-years-a-slave-leonardo-dicaprio-lead-baftas-social-media-buzz.html#~oD3HHQbQvaO6aD
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