This post will cover the power of the hashtag in social media. Although, as shown in the infographic above, Twitter saw the birth of the use of the hashtag, the method is now well used across most social media sites and recently even Facebook has jumped on the bandwagon. The hashtag is used as a prefix to a word or phrase which can be mass-used. Hashtags can be used to search for tweets, tumblr posts, instagram images etc that are connected to a specific topic. This gives the opportunity of the tweet/post reaching a much larger audience.
'People are going to use more and more of the hashtags' says April Woodcock of Touching Clients as she very nicely summaries the marketing potential of the hashtag in this short video:
A hashtag could the title of a film or television show or a phrase associated with either of these. For example during the pilot episode of the American FX show Fargo #awjeez was trending. 'Aw jeez' being a phrase used numerous times by a character in the show. For the large portion of internet users who recognise the significant of a hashtag they can recognsie it out of context, that is if a hashtag is used in a magazine article or poster they will pick up on it and perhaps go on to search for it on a social media website. Dawn of the Planet of the Apes used this theory to promote the release of a new trailer. As seen in the image below #DawnOfApes was used in a promotional graphic to alert people of the airing of the new trailer after an episode of The Walking Dead. This clever method of advertising is discussed here.
Sources and Further Reading
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